For E-commerce websites the sole aim is to help lead the visitor from one page to the other. Mostly, they are designed to make online purchases. For any web designer out there, many online selling criterions that need to be considered before making of an e-commerce website.
As it may have occurred to you, e-commerce website designs are quite different from other types of websites, in that they are more attractive, organized and have innovative color schemes to suite the website. If you have been keen enough to look at the website designs of the most successful e-commerce websites, it will be evident to you that there are many conceptual differences.
Therefore, there are some selling principles that every e-Commerce website comply to. First, the website design should give the visitor a pleasurable time while shopping. The website should provide sufficient information regarding the owner of the website so as to build confidence. Lastly, the website should be easy to use. These guidelines are not new in the market there have been there in our market stalls as well as malls. The challenge that normally sets in for any e-commerce website designer is to incorporate these selling techniques in the virtual shopping.
As it is in the case of mortar or brick shops, supermarkets as well as shops, there is need for a marketing strategy to draw customers in to the e-commerce websites. This can be done by drawing an ‘imaginary’ path that will guide your visitors to their desired products. Just like shelves in the supermarket, when a visitor searches a good, the visitor is showed a wider selection of the same goods. With each product existing as a link, a visitor is able to navigate through many pages easily.
A good e-commerce website design will enable the visitor to arrive at the required goods in a click of a button. However, some e-commerce website designers go out of their way to bring about techniques not used by e-commerce designers. A perfect example is a sales letter website, which web pages exists only as a link to an order form. These forms of e-commerce website designs are unheard-of mainly because they are used by owners who sell only one type of product. The benefit of this technique is that it gives the web designer the green light to exploit the clicking principle.
For online shops, there is a bit of complexity because the owners deal with more than one product. Complicated e-commerce websites will involve a lot of personalization techniques all in the aim of giving the best selection to the visitor. The effectiveness of the personalization technique has an impact on the overall design of the website. A good example is the Amazon.com.
In conclusion, if you are aiming for an e-commerce website, make sure that you have clearly understood the selling principles. Thereafter you can consult a qualified and experienced web designer.